Beyond TCPA Compliance: Why CTIA Messaging Principles Should Shape Your SMS Campaign Design - Holland & Knight
CTIA Messaging Principles now recommended for SMS compliance beyond TCPA; failure to follow may increase litigation risk and carrier enforcement.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. SMS marketers, lead generators, contact centers should confirm how it applies to their specific situation before acting. There is a time constraint attached: Within 90 days to mitigate risk of carrier complaints or lawsuits.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
CTIA Messaging Principles are now emphasized as best practice for SMS campaigns, requiring explicit consent, clear opt-in language, and easy opt-out mechanisms beyond TCPA minimums.
Who it affects
SMS marketers, lead generators, contact centers
What you must do
Review and update SMS consent flows to align with CTIA Principles, including one-to-one consent and clear disclosure of message frequency.
Deadline
Within 90 days to mitigate risk of carrier complaints or lawsuits.
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